什么使一个网站移动友好?

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: Leamon croom

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Smartphones have changed a lot over the last decade—from the way we keep in touch with friends and family to the way we share information. 对于企业来说,bat365旧网址浏览网页的方式发生了根本性的变化. 如今,一个适合移动设备的网站设计是商业成功的关键. 如果你还没有一个手机友好型网站,那么现在是时候开始了.

为什么要让你的网站方便移动

In many countries, the number of smartphones in use has surpassed the number of personal computers. 即使是在台式机数量仍然超过移动智能设备的国家, 移动设备的使用量要高得多. 例如,在美国,2017年占所有网络流量的63% 来自移动设备. 当人们想要快速搜索的时候, 不管他们在哪里, they are more likely to use their phone or tablet than to head to their desk to use their laptop or desktop.

问题是,这对你的企业意味着什么? 在本质上, 当有人需要你提供的产品或服务时, chances are they’re going to pull their phone out of their pocket and Google some keywords related to your business. 下一个, they’ll click on the links their 搜索 returns, hoping to find the best option for them. The first thing they’ll notice when they click on your link is your website 和 design of the page.

你可能会认为你的网站设计很棒,不需要改进. You or your web designer may have spent hours at the computer agonizing over every little detail, 确保布局是直观的, 图形的, 和 内容的. This is amazing but skips over a very important fact: mobile devices display pages differently than laptops and desktops.

在智能设备上查看非移动友好版本的网站充其量是令人沮丧的. Most times you have to zoom in to be able to read the words and scroll from side to side to finish reading a sentence. 图像、视频和图形看起来很糟糕,而且会有很多问题. The experience is so terrible that there’s only one likely outcome: the reader will leave the site and go on to find another option they can easily browse on their device.

作为一个企业,这是毁灭性的. 每一个点击你网站的读者都是你的潜在客户. 如果他们点击远离你的网站,那就失去了生意. 然后他们应该去找竞争对手,也就是你刚刚交出的潜在业务吗.

Part of any good digital marketing strategy is having the best website—no matter how it’s being viewed and on what device. 如果你的网站还不是一个移动友好型网站,现在是时候让它成为现实了.

确定你的网站是否适合移动设备

如果你曾经在手机或平板电脑上浏览过网站, 你很可能已经知道你的网站是否适合移动设备. 假设您只在个人计算机上查看站点, you have two options to find out if your website already offers a mobile-friendly version: get on a smart device and check or use Google’s Webmaster Tool. To use Google’s tool, simply insert your URL into the text field and let it analyze your site. 几秒钟之内,你就会得到答案. 如果结果显示你没有最好的手机浏览网站, 你需要尽快纠正这个问题.

什么使一个网站移动友好

从理论上讲,制作一个手机友好版的网站应该很容易. 你把它压扁, 然后调整大小,使其显示正确和美观? 不幸的是,当涉及到网站设计时,情况就不是这样了. 从理论到实践,事情就复杂多了. 设计一个手机友好型网站需要做很多工作. 下面是一些必须考虑的因素.

速度

The average internet user has changed a lot since we first started browsing the World Wide Web. 在90年代,bat365旧网址对等待几分钟让电脑连接到互联网感到无所谓. Websites could take minutes to load, and we didn’t question taking hours just to download some music.
2018年,bat365旧网址的耐心不再那么无止境. Rather than expecting slow loading times and happily waiting for a given page to slowly fill the screen, 现代用户会等待 2秒或更短 加载一个站点. 如果在这段时间内还没准备好, 他们很可能会点击,然后找到一个响应度更高的网站.

安全

Modern internet users are savvy individuals who are aware of the various scams and risks they can get caught up in online. 对于任何网站,他们总是在寻找重要的安全特性. If they fail to find them—or Google points out that these security features are missing—they’ll leave. 对于电子商务网站来说更是如此.

No matter how secure your payment methods are if your website isn’t properly secured through HTTPS with an SSL certificate, 客户会对在你的网站上花钱犹豫不决. 记住,即使你不接受通过你的网站支付, 没有这些安全措施, 许多移动用户将无法查看您的站点. Google Chrome is the most commonly used mobile browser and its security alerts make it difficult to access non-secure sites.

尝试

当研究移动 网站设计,你可能会遇到两个术语:移动响应和移动友好. 通常,它们可以互换使用,但实际上,它们指的是两种不同的事物. 有什么区别?

Mobile-Responsive 网站设计: Code in the website script automatically resizes the desktop version of the website when viewed on a mobile device, 把东西压扁,通常需要放大来阅读文本.

Mobile-Friendly 网站设计: A mobile-friendly version of the desktop website that’s fully designed for viewing on smart devices. 而不是缩小桌面网站以适应更小的屏幕, each element of the site is selected specifically for optimal viewing and function when using a smart device.

If your goal is to engage viewers and get them to select your business—and that certainly is the goal—you’ll need a mobile-friendly design, 不仅仅是一个移动响应的.

灵活性

并非所有智能设备都是一样的. 如果你曾经为购买智能手机或平板电脑而苦苦挣扎,你就会很清楚这一点. 如果你的网站真的为手机浏览做了优化, 它必须足够灵活,能够在许多不同的设备上以最佳方式运行. 为了让这一切发生, the site must be able to determine specific characteristics of the device it’s being viewed on.

例如,移动设备有许多不同的尺寸. 在大型iPad上显示良好的东西在小型智能手机上可能就不那么好看了. Mobile-friendly websites can automatically adjust to the size of the device viewing it—if the right protocols are put in place. 在这种情况下, 这意味着它将“询问”设备有多大, 然后调整显示设置以适应屏幕. 一个对移动设备友好的网站也会将图片配置为正确显示, 当你的产品和服务被展示时,哪些是必不可少的.

简单

没那么久以前, good 网站设计 meant complex layouts with multiple dropdown sections lining the top of the screen. 对于桌面浏览体验来说,这很好——尽管有点过时. 在移动设备上浏览网站时,现在的情况大不相同了.

移动用户想要的主要东西是简单. 简单的设计加载更快,更容易阅读,更容易导航. 它们便于使用,并将栏和标签小心地放在一边, 通常隐藏,除非点击. 颜色也同样低调, 防止事情变得过于繁忙或使用对比色影响可读性.

在本质上, you want your mobile site to be described as simple, chic, readable, and intuitive. 当谈到你的网站时,有趣、花哨和浮华不再是理想的形容词.

字体

摆弄字体总是很诱人的. We underst和 temptation; there are so many options out there and using a unique option is sure to make you stand out from your competitors. 不幸的是, unique and custom fonts—except for perhaps in a banner—don’t help you stand out in a good way.

互联网一代对字体非常挑剔. Comic Sans is pretty much universally detested and Papyrus isn’t acceptable outside of Avatar posters. 而不是选择一个更不寻常的选择, 坚持阅读经典书籍,因为他们在移动设备上读得最好. 当涉及到一些经典的选择时,你应该不确定吗, 选择无衬线字体——这些字体最容易阅读, 尤其是那些帮助残疾人的程序和应用程序.

最终, mobile-friendly 网站设计 is central to any digital marketing strategy but isn’t always easy to execute. If you’re struggling with creating a mobile version of your website, be sure to bat365官网登录 our team at 战略发展顾问. We’re experienced marketing consultants who are experts in marketing and technology and can help you make the most of your digital marketing strategy.

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